Be responsive to the changing demands of our customers and excel in providing quality products and services.
Be committed to innovation and the adoption of new technology to achieve competitive advantage.
Pursue personnel policies which recognise and reward performance and contributions of employees and provide proper training, development and opportunities for career advancement.
Generate a fair return to shareholders.
Be a responsible corporate citizen, committed to enhancing corporate governance and transparency, including undertaking social responsibility for the enhancement of the standard of living of the country.